Northland drivers are becoming increasingly blase about talking on their phones or texting while driving - five years after the practice became illegal.
Police statistics to September 2014 show a steady increase in the number of people fined for using their cellphones while driving.
More than 60,000 motorists nationwide have been pinged since the ban on using mobile phones came into effect in November 2009 - with a total of 833 tickets issued by Northland police which generated $66,000 in fines.
A 45-minute survey by the Northern Advocate at the intersection of Hatea and Riverside Drives, at the bottom of Fire Brigade Hill, revealed four drivers talking on phones, including the driver of a truck transporting vegetables, and another four drivers texting. And while not illegal, but highly distracting, other drivers negotiating the busy intersection were seen lighting a cigarette with both hands off the steering wheel, applying makeup and eating a burger using both hands.
There were also 10 drivers who had one hand on the wheel while smoking or drinking.