Ngati Hine is taking a whanau approach to tackling domestic violence, with men playing a vital part in a new campaign.
At the Te Ahuareka o Ngati Hine Festival last month, Te Runanga o Ngati Hine chairman Waihoroi Shortland, among others, signed a charter declaring the iwi would stand against all forms of violence and has since launched an anti-violence campaign with the slogan: "Takahia te riri ki raro i o waewae."
"We are putting a new spin on our tupuna, Te Ruki Kawiti's final edict to his people, 'takahia te riri ki raro i o waewae'. Today we are telling our own that, as Ngati Hine, we have to 'trample violence beneath our feet'."
The charter was presented by E Tu Whanau, an organisation that addresses the impact of violence within whanau, with a whanau and hapu focus. Mr Shortland said the campaign was about giving people somewhere to go.
"It's a collective response - it's what's being advocated for Maori. It's about the fact that if you're Ngati Hine, you're never alone."