A 53-year-old man has become Northland's first suspected drowning death of 2016 after he died while body surfing at Long Beach in Russell.
The man died after getting into difficulties while body surfing about 4pm on Saturday.
Two men and a woman, who was believed to have been an off-duty ambulance officer, tried to resuscitate the man for around 15 minutes until emergency services arrived and took over.
A witness said they were "taking it in turns" to provide CPR, but the man died at the scene.
Russell-Orongo Bay Holiday Park owner Angela Armitage said guests had returned to the park "traumatised" after witnessing the incident.