A 24-year-old man has died after getting into difficulties while swimming at Rainbow Falls in Kerikeri.
Emergency services rushed to the popular tourist spot off Waipapa Rd shortly after 2pm on Saturday but were unable to revive him.
Sergeant Dylan Robinson, of Mid North police, said the man, who lived in Auckland, had travelled to the Bay of Islands to spend the weekend with friends.
He was swimming in the pool at the bottom of the falls when he got into trouble.
After he was pulled from the water two passers-by gave him CPR for about 20 minutes until St John Ambulance arrived.