With geotechnical investigations and landscaping ventures, Cameron Street's $2.67 million revamp is under way, although not everyone is happy about it.
Councillor Brian McLachlan thinks it is unwise to pour money into Cameron St Mall when it is already under-used.
The Whangarei District Council's plans to revitalise the mall include the extension of the tiled pavement east down Cameron St and half a block northwards along James St, plus the addition of two canopies.
"Strip malls are a thing of the past," said Cr McLachlan, "Customers want certain things: they want convenience, which comes with parking close to where they're going and preferably undercover.
"It's about destination. At Sylvia Park (Auckland shopping mall) you go there for an afternoon, even though you might only want a pair of socks. It becomes a destination and that's what is lacking in Whangarei."