A Kaikohe church group wants to "shine a light" on the town by putting on a free Christmas breakfast.
Toro Mason, a member of the Seventh Day Adventist Church, said "anyone and everyone" was welcome at the Mangakahia Rd church, next to the runanga, from 8-10am on Christmas Day.
"We wanted to bring a positive outlook to Kaikohe. There's been such negative publicity about our town," he said.
Lee Mason said until a number of years ago a free meal was served at Kaikohe's Memorial Hall every Christmas. The church's health-promoting group decided to bring the tradition back to life.
"We're shining a different light on Kaikohe," she said.