There is often a process of escalation -and it pays to follow that process. If for example, you go straight to the top - the general manager or a politician - you are more than likely to be booted down the chain of command, back to where you started.
Sometimes, however, following an organisation's internal road map of complaint management may not work. You may get lost!
Sometimes you need to take arms against a sea of trouble and draw a line in the sand. Sometimes you need to be prepared to bite the hand that feeds you.
This week Shaun Robinson, CEO of Mental Health Foundation, came out fighting. He claimed the Ministry of Health was trying to gag him after the foundation delivered a press release that referred to a wellbeing study the foundation had commissioned.
It stated 25 per cent of New Zealanders over 18 years old had poor wellbeing. The press release called for the Ministry of Health and Prime Minister to show they were taking action on the He Ara Oranga Mental Health Actions that were released in 2018.
Apparently, not long after the press release Robinson got a sound tongue-lashing from a senior Ministry of Health official reminding him that his organisation had a "no surprises" policy and the contract with the ministry included a clause relating to that.
There have been numerous news articles about the legality of whether the foundation could criticise the Government or not, focusing in on a clause in the contract. Prime Minister Jacinda Ardern responded that Shaun Robinson is absolutely entitled to make those comments and I do see them as part of his job.
He should be able to and speak freely. I'm sure every advocacy organisation in New Zealand will be heartened to hear that declaration. However, the real issues of the story seem to have been diluted.
The fact mental health providers are not seeing any changes to improve mental health services since the recommendation of the He Ara Oranga Mental Health Actions - and the fact that New Zealand continues to have the highest prevalence of suicide in the developed world - seems to be somewhat lost.
And that needs to be found and quickly.
Jonny Wilkinson is the CEO of Tiaho Trust - Disability A Matter of Perception, a Whangarei-based disability advocacy organisation.