Labour MP Shane Jones is bristling over what he says are insults dished out to Northland by Finance Minister Bill English.
Mr English said in last week's finance and expenditure select committee that Northland's lack of jobs and economic growth was largely due to a regionwide lack of aspiration.
With a jobless rate of nearly 10 per cent, the region seemed to have a culture and a climate where aspiration had been killed off, Mr English said. Government intervention had boosted that culture, he said.
Mr Jones, Labour's Maori Affairs spokesman, said he believed Mr English's widely reported comments had been mean spirited, derogatory of Ngapuhi as well as the region and, coming only days before Waitangi Day, "would appeal to the rednecks".
He said the comments undermined efforts being made by Northland iwi, leaders and business to develop the region's opportunities.