The Grinch tried his hardest but he hasn't quite managed to steal Northlanders' Christmas.
Now, as punishment, he's been forced to stand next to a busy road to make sure no one forgets it's the festive season.
The 9m-high inflatable Grinch appeared on Friday morning at the corner of Kerikeri Rd and Ranui Ave where he'll stay — weather permitting — daily until Christmas.
He's part of the alternative Christmas organised by community group Our Kerikeri to replace the parade and street party cancelled due to Covid-19 restrictions.
Jackie Sanders, a concert promoter who's helping Our Kerikeri's team of volunteers, said the Grinch was an obvious choice.