Dr Dunn said people had been misusing prescription morphine "for many years", but Oxycodone had even greater potential for abuse. "At the conference there was a specialist explaining how it was such a big issue in the US and it really opened my eyes to the potential problems from Oxycodone ... I thought I'd better do something about it and help inform others by being proactive."
So on his return he did more research and set up the programme that has seen him talking to GPs and hospital doctors across the region and led to the DHB establishing new guidelines for who could prescribe Oxycodone in its hospitals and the circumstances in which it could be prescribed.
It was reasonable to assume that more prescriptions for the painkiller would lead to more becoming available "on the streets" - like in the United States and Australia, where there has been an increase in Oxycodone-related overdose and death, he said.
The campaign was the first of its kind in New Zealand, and involved Northland GPs, pharmacists and hospital doctors.
Executive director of the New Zealand Drug Foundation Ross Bell said Kiwis developed a dependency on the drug through ongoing prescription for patients who were genuinely in pain, and via the black market.
Contact: Whangarei Hospital Operator - 09-430100
Whangarei Community Mental Health & Addiction Services, 5 Three Mile Bush Rd - 09-4304101 Extension: 3502
Tell us your story. Have you ever been addicted to Oxycodone or know someone who has been? Email: reporters@northernadvocate.co.nz or contact Mike Dinsdale on 09 4702838.