Excuse the pun but the Duchess of Cambridge boobed.
The furore which has followed the publication of photos showing Prince William's wife topless while holidaying at a private estate in France last month isn't going to change anything.
Sure, the royal couple are right to be mad about what occurred but, unfortunately for them, it goes with the territory.
The plain truth is that lovely Kate was setting herself up for something like this the moment she agreed to be the bride of a man who one day will be king.
In these days of cameras with lens which can hone in on unsuspecting subjects from vast distances she was always going to be on a hiding to nothing.