Twenty deliberately provocative billboards have gone up around the Far North in a bid to get people thinking about the district's future.
The billboards show, among other things, skyscrapers going up behind Kerikeri's Stone Store, a bridge between Russell and Paihia, wind turbines on the Hokianga dunes and a casino in Kaikohe.
They aim to provoke Far Northerners into taking part in a survey about what they want, and don't want, for the district by the year 2050. Findings from the survey and a series of community workshops this month will be used to guide future council decisions.
The project, called Our Voices Our Vision, is led by deputy mayor Tania McInnes and a reference group made up of iwi, business, conservation, police, health, education and transport representatives.
Ms McInnes said the district needed a common vision so the council did not keep drifting along, making ad hoc decisions.