Businesses' pleas have prompted Whangarei District Council to offer an hour's free parking to those braving the disruption in the CBD caused by the $2.7 million revamp of Cameron St Mall.
Manager of Shirley's Photo Centre Megan Johnston said she was "very happy" the council had addressed the parking problems created by roadworks, expected to last until November.
"Hopefully it will encourage a few more people into town," she said, adding that business had been difficult since works began, ridding the street of its parking as well as spaces on John St.
"It's bad days and average days at the moment. Honestly, I'm trying to ignore it [the construction]. When it's been done, it's done."
WDC group manager of district living Paul Dell said the move to turn a section of Cameron St and James St into a pedestrian-friendly laneway had prompted concerns over parking from businesses.