A free festival in Kaikohe this week aims to combine good music and good vibes with a serious message.
Raumati Fest, at Kaikohe Memorial Park from 2-6pm on Thursday, features a line-up of top reggae performers, including House of Shem, Majic and One Tribe. The event will be hosted by youth performing arts group Tu Ake.
As well as entertainment and a pre-Christmas day out, the festival aims to spread messages about safe driving, water safety and the risks of alcohol over summer.
Tu Ake, known for its Stories from A Company production earlier this year, is also taking the chance to target a personal safety issue often regarded as taboo: suicide and self-harm.
For the past few months, the group has been writing, performing and recording a new single, I'll Be Here For You, about suicide prevention and supporting young people through life changes.