Mark Hurley, co-founder and chief executive of Auckland-based digital agency Little Giant, is one of 17 inspiring finalists in this year's prestigious EY Entrepreneur Of The Year competition.
The 32-year-old now lives in Auckland but grew up in Kerikeri - schooled at Riverview Primary and Kerikeri High School.
Little Giant is a digitally-led creative agency based in Auckland's CBD. It partners with clients (emerging and established) to build digital products and services, design engaging brand communications and experiences, and implement cross-channel, digitally-led campaigns.
Mr Hurley founded his first company at age 17, and has been self-employed ever since. While he had never worked within the advertising industry, in 2011 the creatively inclined Hurley saw an opportunity to innovate the existing advertising agency model.
Mr Hurley believed he could build a new breed of agency that could sit at the intersection of consultancy, creativity and technology. Soon after, Little Giant was born.