Football in the Far North is set to grow, with its first ever football development officer based there.
Dan Johnston has been charged with putting football back on the map in the Far North by the Northern Football Federation, hoping to draw some players away from the other codes that dominate sport in the region.
"My aim is to help grow football in the Far North, an area that has traditionally been dominated by other codes," Johnston said of his fulltime position.
"With football being a massive part of my life, I'm really looking forward to being part of a team at Northern Football that is passionate about football."
Originally from England, Johnston came to New Zealand three years ago after working as a coach for NOGA Soccer in New York.