Use it or lose it - that's the stark warning to Far North residents as Great Barrier Airlines launches its three-times daily service from Kaitaia to Auckland today.
The airline replaces Air New Zealand, which took off from Kaitaia airport for the last time at 10am yesterday. The national carrier also canned its direct Whangarei-Wellington flights.
Far North Holdings boss Andy Nock, whose council-owned company operates the airports at Kaitaia and Kerikeri, warned people not to take the new service for granted.
"We can't expect Great Barrier Airlines to subsidise our air links with Auckland so it's up to us all to make the route a viable one."
A scheduled air service between Kaitaia and New Zealand's biggest market was vital for economic development in the very Far North, he said.