Upsurge looks set to live up to its promise as one of the most diverse and entertaining four-day festivals the Bay of Islands and Hokianga has seen.
Festival director Sophie Kelly said she had enjoyed pulling together a line-up that "pushes the boundaries as much as it entertains and surprises".
The variety of performances includes family drama, hip-hop, rhythm and blues, heartstopping/heartwarming circus-theatre, fantastical storytelling, nostalgia with Kiwi musician Tim Finn and nostalgia via a poignant play.
Screenwriter, playwright and novelist Duncan Sarkies and musician Joe Blossom recreate the work from Sarkie's new novel The Demolition of the Century in a funny, sometimes heartbreaking, look at families, memories and the fragility of the human mind.
White Cloud is musician Tim Finn's show crafted with award-winning playwright Ken Duncum and film-maker Sue Healey. White Cloud is an alchemy of observation, photographs and journals, story and song, delivering a potent celebration of family, ancestors and what it means to be Pakeha.