A Northland farmer is defending the sector's sunsmart practices saying farmers always wear hats but seldom slap on sunscreen because they're wearing long-sleeved shirts.
An Otago University study has found fewer than a third of outdoor workers wear sunscreen or protective hats - putting them at heightened risk of developing skin cancer.
Northland Federated Farmers spokesman Roger Ludbrook refused to comment on the study findings on behalf of the organisation, but said farmers in Northland always wore hats, long-sleeves and shirts with collars.
"We generally don't take our hats off. Yes, we don't wear sunscreen but that is because we have on layers of clothing. "I can't comment on other farmers but from my point of view, it is very seldom you see one without a hat."
The study surveyed 1000 workers across nine outdoor industry groups and found that forestry, horticulture, construction and farming had the lowest average sun protection scores.