A Far North tyre shop has been completely destroyed in a blaze on State Highway 10 in Kerikeri.
When emergency services arrived at Tyre Save Direct about 10.37am massive amounts of smoke were coming from the site.
Fire and Emergency NZ has issued a health warning to residents asking them to stay indoors.
Nine fire trucks from Ōkaihau, Kaikohe, Kerikeri and Whangārei rushed to the scene to help extinguish the blaze.
Fire investigator Jason Goffin said no one was hurt during the fire and that there were only two people in the shop when it started.