One Northland policewoman is leading the way in using social media to help fight crime.
Newly appointed officer in charge of New Zealand's most northern station, Houhora Senior Constable Tracee Knowler has created a Facebook page and has generated an international stir with her online posts.
Security camera pictures of a man exposing his "builder's crack" during a theft went viral with over 64,000 people from over 18 countries and speaking eight different languages viewing the story.
Late on Christmas Eve the Houhora Liquor Centre was broken into and boxes of alcohol stolen.
Ms Knowler appealed for help: "He is - male, very large and with a 'crack' any decent chippie would be proud of."