Assistant commissioner in road policing, Sandra Venables, called the high number "disappointing".
"Decisions drivers make impact not only them and those in their vehicle, but everybody else on the road as well," she said.
She said police focused on addressing four behaviours they believed were behind a bulk of crashes on our roads; "people driving too fast for the conditions, people driving impaired, people driving distracted and people not wearing seatbelts".
"Nobody wants to share the road with someone who is taking risks."
The year's road toll as of this morning stood at 83 - 11 more than this time last year, and six more than 2016.
Friday – 11.59am, Devonport Rd, Tauranga
Tauranga woman Barbara Joy Rowe was struck by a car on Devonport Rd near 1st Ave on Friday.
She was crossing the road to collect her car from the AA Service Centre at the time.
Blake Edward Hilton, 20, of Hikurangi, died after a crash on Mountain View Rd in Northland on Friday about 11.40pm.
Saturday – 6.40am, Whakapapa, intersection of State Highway 47 and SH48
German nationals Rebekka Maria Isenmann, 31, and Simon Daniel Schweizer, 35, died after their van collided with a truck in the central North Island at 6.40am on Saturday.
German tourists Marlena Picht, 24, and Marc Damboldt, 30, both from Bad Sacha in central Germany, died on Saturday when the people mover they were in collided head-on with an oncoming truck just north of Kaeo.
The impact was enough to tear the van they had modified so they could camp in it, in two.
Sergeant Haydn Korach, of Mid North police, said it appeared the people-mover had been heading south when it crossed the centreline.
The driver of the northbound truck had tried to avoid a collision.
Police were continuing to gather information that would be handed over to the coroner.
Picht had documented their travels on a blog called Adventure In My Backpack and had regularly posted to Facebook about her adventures in New Zealand.
The pair were about five months into a world trip and had arrived in "beautiful New Zealand" about November 19.
Saturday – 11.30pm, Peter Snell Rd, Ruakaka, Northland
Two other people were injured in the accident, which involved just one vehicle.
Sunday – 5.40am, State Highway 6 near Clover Rd, Nelson
Phillip Stretch, 33, and Johnathan Tairakena, 25, crashed and died during a police pursuit in Nelson on Sunday, also killing innocent motorist and mother, 53-year-old Carmen Marie Yanko.
Tairakena was a disqualified driver, and had previous convictions for burglary and theft, including stealing cash from a McDonald's charity donation tin.
Tairakena once worked for Talley's Group Ltd. He left the job about two or three years ago, a spokeswoman for the company said.
Stretch, a passenger in the car, had a previous conviction for killing someone in a vehicle accident.
Stretch was sentenced to 18 months in jail for killing a passenger in a 2001 crash.
Stretch was 17 at the time and was drunk when the crash happened.
Police had been chasing the vehicle for 6km and the pursuit had not been called off when the collision happened on State Highway 6 near Clover Rd at about 5.40am.
"An outcome like this is the last thing police want to see," Superintendent Mike Johnson said.
Sunday - 8.30pm, Ormond Rd, Gisborne
A 29-year-old Wairoa man died after the ute he was a passenger in collided with a firewood trailer in Ormond Road, Gisborne, on Sunday night died.
He was taken to Waikato Hospital with extensive injuries but passed away in the intensive care unit on Monday afternoon.
The driver, also from Wairoa, was not injured.
A woman who lives close to where the ute ended up, and who was first on the scene, told The Gisborne Herald the ute went out of control coming off the Wi Pere Street roundabout.