The woman organising her 25th country rock festival in the Bay of Islands this weekend says she can't believe the event made it to 10 years, let alone 25.
The 25th Bay of Islands Country Rock Festival kicks off Friday with more than 55 bands performing during three days at eight venues.
Pakaraka farmer Shirley May has organised every festival and seems as surprised as anyone by the event's longevity.
"I can't believe it has lasted this long. I didn't give it even 10 years," Mrs May said.
The festival started in 1990 when Bay of Islands Jazz and Blues Festival founder Mike Nettman saw an opening in May for another music event at what was then the Waitangi Hotel, now the Copthorne.