I have a broken heart. It happened a couple of nights ago when quite unexpectedly one of the great loves of my life fell from my pocket and smashed on the roadside. Everyone with an iPhone will feel my pain right now. There is nothing quite so devastating as seeing one of the things you care most for nearly destroyed in a moment's carelessness.
Despite the screen splintering into a million pieces, the phone still works, but only just. I have taped her up and she is battered beyond belief, but I can still squint between the shards to read my emails and carefully tap out texts until a more permanent fix can be arranged.
But fixing my broken heart is harder.
Scientific testing using MRI brain scanning has found that when an iPhone image is shown to a person, it generates the same flurry of brain activity normally associated with feelings of love and compassion. The response was almost exactly the same as when they were presented with an image of a partner or family member.
Other studies claim our iPhones tap into the same associative learning pathways in the brain that generate other compulsive behaviours, such as gambling, and that using our phones generates the feel-good neurotransmitter dopamine.