Okay, so fess up. Who's read it? And if you haven't, you're planning to, right? And if it's neither of these two you're at least wondering: what's all this?
And I'm not just directing this question at women. Men too seem to be well and truly enthralled.
Erotic romp Fifty Shades of Grey has broken just about every publishing record in history. And thanks to e-books, every unpublished record too. At the same time it has also broken all the rules about what good girls ought to be reading and broken a few long dry spells in slightly withered marriages to boot.
I'm happy to admit, I was as curious as the next slightly sheltered but moderately adventurous girl when I kept hearing about the new book that was whipping up controversy and comment over the water cooler and the airwaves.
In possession of a new e-reader and eager to try out the technology, it wasn't a hard sell to get me clicking the download button on the first of the trilogy about naive little Anastasia Steele and her manipulative and somewhat deviant billionaire boyfriend Christian Grey.