The death of man who died on Uretiti Beach was one of two coastal emergencies in Northland.
Emergency services and officials from the Department of Conservation were called to the beach, about 2km south of the Tip Rd end, about 4pm yesterday after reports of a man suffering from a suspected cardiac arrest.
It's understood St John paramedics tried to revive the man, who was with family members, but were unsuccessful. The man was not swimming when he fell ill.
Northland coroner Brandt Shortland has been informed of the death.
It was one of two incidents emergency services attended to at Northland beaches yesterday. A Bay of Islands man was airlifted to hospital in a critical condition after he was pulled from the water at Te Puna Inlet.