Sunday was a bad day for the owner of a brand new car that went up in flames after an electronic device sparked a fire in the vehicle next to it.
The blaze was so large that Ahipara fire chief, Dave Ross, initially thought it must have been a house fire.
The device is thought to have caught alight after overheating inside a car parked in a Kaitāia parking lot around 12.30 pm.
Volunteer firefighters from Ahipara and Kaitāia fire responded to the callout which turned into an hour-long battle with the blaze.