A Northland man has died after his ute rolled about 80m down a steep bank on Whangarei Heads farmland yesterday.
The 70-year-old was in critical condition when St John staff arrived via rescue helicopter, but he died at the scene.
Emergency services were called to the "hilly farmland" off Waitotara Lane, Tamaterau, about 8.30am, Sergeant Mark Andrews said.
"It appears that he's been up a grass track and the ute has lost traction and rolled down a bank. We're really early in the investigation," he said, estimating the vehicle had rolled 70-80m.
St John acting district operations manager Mark Going said the Northland Emergency Services Trust helicopter originally aimed to winch the man out.