A water safety campaign for fishers hunting paddle crabs off Northland's coast seems to be paying off. There have been no deaths this busy summer season on Ruakaka Beach, the scene of many fishing tragedies.
An education approach combined with regular beach patrols by volunteers pushing safety messages seems to have succeeded with all those searching for crabs returning home safely this summer.
Waipu's Senior Constable Martin Geddes has been the major force behind the approach with support from a dedicated team of volunteers and community businesses.
"The feedback from the local and wider community of beach users has been overwhelmingly positive," Geddes said.
"Our ambassadors have noticed a big improvement in the number of crabbers wearing lifejackets and cleaning up after themselves.