Humour is so, so subjective.
But there is always a line, and Wicked Campers have crossed it.
The slogans on their rental vans are meant to catch attention and it seems they court the ensuing publicity. Perhaps "all publicity is good publicity" is a marketing mantra - who knows, they wouldn't talk to the Advocate.
We tried contacting them to ask their view on the offence taken by Whangarei mum Karen Edwards to a Wicked slogan which makes a wisecrack about drowning your wife.
Mrs Edwards' daughter Ashlee, 21, died after the father of her two children held her head under a Whangarei stream until she stopped struggling.