NZ First leader Winston Peters, having wrested the Northland seat from National in 2015, reckons Whangarei is ripe for the taking at next year's general election.
This is a seat in which voters have doggedly voted for National since 1975. And in 41 years it has had only four candidates hold the seat. The latest, Dr Shane Reti, is two years into his first tenure.
National will be wary of Mr Peters' ability to take votes off Labour and National.
In the Northland electorate by-election last year, Mr Peters pooled 16,089 votes compared to National candidate Mark Osborne's 11,648.
In 2015, National and Labour's respective candidates had 6621 and 7589 fewer votes than in 2014, that's more than 14,000 votes hoovered up by an experienced campaigner seizing an opportunity to exploit the Northland electorate's sense of being let down by National.