Northland's summer beach scene has changed dramatically over the past five years or so.
Camping grounds such as the Department of Conservation's Uretiti camp have become "go to" sites. The sale of privately owned grounds has made DoC's no-frills summer experience more desirable.
Bream Bay now has Ruakaka, Uretiti and Waipu camping grounds, all within a 14km stretch of sandy white beach.
On a busy day, Uretiti numbers swell to about 600 - surely, that has got to rival Ruakaka and Waipu?
The Christmas Day drowning at Uretiti was not a swimmer, as such, but an Auckland-based man of Chinese descent who was crab hunting. In 2011, a crab hunter also died on Christmas Day.