For many people the Sochi Winter Olympics will be about politics; for others they will be about swagger; for some they may even be about sport.
But arguably the most important aspect of the Games will be economics. Although the Games are designed to demonstrate the power of the Russian economy, they actually will highlight its weakness.
For a start the Games are stunningly expensive. To take a round figure they look like costing US$50 billion ($61 billion). Up to now the most expensive Games have been Beijing in 2008, at US$40 billion.
Russian GDP this year will be about US$2100 billion, so the cost is equivalent to 2.5 per cent of GDP. A year's growth, maybe two, is being blown on one event.
It gets worse. This was billed as a public-private partnership between state-owned enterprises and private-sector tycoons, but it turned out to be a top-down exercise, with President Putin supervising details.