Just below her appointment notice, which she must have been proud of, was a photo of her in her bikini, which must have made her squirm with embarrassment. She later told us it was swiped from her Facebook page.
There, in its antiquated glory, was a gleeful caption: "Northland Referees blowing their whistle prematurely in 2013 could spend time in the Sin Bin, if this is anything to go by!"
When the Advocate contacted the Northland Rugby Union, they said the club had already been told to remove the photo. Moments later, the photo was gone.
So, who is this one phantom website administrator? And why hasn't anyone issued us with a statement to correct the sexist message that rugby in Northland had distributed online?
Ironically, her appointment notice stated she was looking forward to "contributing to the development and success of rugby within the greater Northland region".
"You know you're going into a masculine environment and there is a certain ideology. It is changing but it is never going to change overnight," Alanna told us. Among Northland Rugby Union's staff, almost half are women.
She has shown too much tolerance towards the Kerikeri club after the photo of her in a bikini and sexist commentary, when she should have blown her whistle.
Sport and politics are always hand-in-hand, while not necessarily the best bedfellows. Alanna's story reminds me of a local council round I once covered, where a single female councillor remained on the fringe of decision-making. She was afraid to be that lone woman who said "no" - afraid to blow her whistle and call foul.
She didn't last long - then again, they never did!