In 2011 I sat amongst 20,000 + people with pride, watching two rugby teams I wouldn't have got out of bed at 4am to watch on television. Twice, thousands of Northlanders did this during the 2011 Rugby World Cup.
Those games were more than just rugby matches - they were occasions.
Before the 2011 RWC, I listened intently to RWC CEO Martin Snedden, a former Black Cap who ran in and delivered several line and length, straight down the middle sound bites at a newspaper conference.
This was our RWC he stressed, and he urged us to not only enjoy the prolonged moment ourselves, but share the love with our visitors.
Northland embraced this challenge. We Painted The Town Red, because red was the colour of the three teams playing in Whangarei. Canada, Japan and Tonga.