There's an interesting line between what is a feel-good, grass-root sport, for everyday people who want to excel and what is a sport for freaks.
I am talking about the America's Cup.
At first glance, what could be more Kiwi than sailing? I would bet a lot of us have handled a boat under sail at some point in our lives, even if it's just an Optimist dinghy.
When we started getting involved in the America's Cup, it was expensive, but it was still traditional. They were on boats we could recognise as boats - safe, single-hulled sloops.
New Zealand has endured the exhausting and frustrating - albeit exhilarating - freakshow that was the America's Cup in San Francisco last year, using boats with sails bigger than domestic aircraft and financed by people with more money than God.