Northland's reputation as a summer holiday destination is growing.
In particular, Whangarei's Bream Bay area seems to have grown in stature as a destination this year.
Beautiful white, sandy beaches, the opportunity to rough it camping but not be too far from civilisation - what's not to like?
With it though, comes an increase in risk and yesterday's tragic news of a child's death near the Waipu river mouth is a sombre reminder of the frailty of human life when we are in or near the water.
There have now been two suspected drownings in Bream Bay in two weeks.