It wasn't that long ago that Northland was a festival backwater.
A blues festival here, an occasional New Years Eve festival there.
But fast forward a decade or two and the region appears to be beginning to realise its potential.
This past weekend, the Mangonui Waterfront Festival bid haere ra to summer at, you guessed it, Mangonui.
This waterside village is usually an idyllic stop for a traveller - but parking was at a premium on Saturday when thousands turned up for the annual event which celebrates food, wine and local talent.