As a police reporter, I can vividly recall my first experience with a NEST chopper - it almost killed me.
We were on State Highway 14 at a vehicle accident and the chopper was expertly parked on a closed road, the rotors were engaged, so I wandered back to the Advocate car.
I was grabbed from behind by a police officer, who pointed out that if I kept walking I'd lose my head. I wouldn't have needed a chopper ride home - several vehicles parked at the scene could have shared the responsibility.
There are hundreds of Northlanders with different recollections, who associate the unique noise of the chopper, and the expertise and empathy of its crew, with their daily ability to wake up, to breathe, to live.
And to a man, woman and child - they would all agree that you never know when you'll need it. Which is why. if you can spare a few dollars, throw a few the way of the rescue helicopter appeal.
It might not be your day just yet but you'll be contributing to saving someone else's life, guaranteed.