Maritime New Zealand's new advertising campaign has started and promises to deliver a hard-hitting message about the necessity to wear lifejackets.
It is targeting men, following the release of figures that show 90 per cent of boating fatalities are men over 40.
A television ad will show that, like bulletproof vests, lifejackets need to be worn to save lives.
Currently, it is law to have lifejackets on your boat for everyone on board. It is not a legal requirement to wear them. How stupid.
After the boating tragedy on Lake Tarawera that claimed the lives of Zoujie Cai, 40, and his 6-year-old daughter, Zexuan Cai, surely it's time to make the wearing of lifejackets compulsory.