The Northern Advocate ran a front-page story on teen cyber bullying a few months ago.
Cyber bullying and the impact on our kids is one of the biggest challenges this region faces.
Yet our readership was average that day. Because cyber bullying is something that affects thousands of teenagers, and they are not big readers of newspapers. They are digital natives, they get their news and information from their phones and devices.
A week or so ago, our son had his Facebook account hacked and someone pretending to be him contacted his friends.
He was lucky, if that is the right word ... the imposter was trying to sell a weight-loss product. Most of our son's Facebook friends recognised it as a "hack", and a pretty common one apparently.