It's alarming that a national charity that supports children in need says it is struggling to keep up with demand.
The number of schools asking for support from KidsCan Charitable Trust has doubled in a month and 3773 kids are now on the waiting list. The Government-subsidised trust, which provides food, clothing, footwear and basic hygiene items to about 21,000 children each week, entered winter with a list of 14 schools asking to get on the books.
Since the start of June, that figure had jumped to 32 schools.
Founder and chief executive Julie Chapman says the growing demand for its services is a reflection of how tough things are for some families and schools attempting to provide that little bit extra for their students.
KidsCan is not the only group doing what it can to help needy children. At Fairhaven school in Te Puke, for example, parents are bringing in as many as 20 extra lunches each day to be given to children who arrive at school hungry.