In 2014, 295 people died in road accidents in New Zealand.
In the 12 months to June 2015, 564 people took their own lives. Different 12-month periods, but it tells us something - 90 per cent more people die from suicide.
Of the two, which has more money spent on it - education, marketing, human resources?
I suspect our road toll gets more attention. Yet suicide is a bigger problem.
So if we are not talking about it on a national scale, how can we expect to be more open on a regional, town, family or one-on-one level.