It comes up every now and then, the question ... "is Maori language week tokenism?"
Particularly in a country that aspires to be viewed internationally as culturally integrated, as "happy".
When we aren't really. Not completely happy. But certainly far further down the path of enlightened cultural joy than some of our overseas friends engaged in civil war and acts of terror.
Because if we were - let's stick with "happy" - wouldn't we be awash with bilingualism and biculturalism? And people like Manuel Springford would be able to converse in Maori whenever he wants. Manuel has decided Mondays are Maori language days - te reo.
So when he is at the bakery and he asks for a pie, he asks in te reo.