Editorial: Bargain hunters beware

If like me, you are about to embark on a post-Christmas shopping expedition in search of a bargain, take your wits with you.

I learned a few shopping lessons in 2013, and I share them with you in the hope that you don't make the same mistakes I did.

Firstly, know this - discount is a marketing ploy and a blimmin good one. So shop around - check prices online if you can, before you shop. If you know what you want and can wait, say, until summer if it's a seasonal item, monitor prices amongst competitors, again, online is useful here. Some retailers have arguably overpriced items that they discount by big percentages, and you end up paying their true retail value in a "sale".

Ask for the online price if it is cheaper than what you encounter in the store, and if you like the service but the price is not right, tell them. At the very least they might match the competitor's price.

By the way, Apple products such as iPhones and iPods have very low mark ups so don't expect big discounts.

Also, beware the large chain store retailer who does not offer in-house or local repairs or servicing. Take it from me - dealing with a faulty item with the United States-based manufacture is an exercise in mental stamina and goodwill endurance.

Online, all I can say is buyer beware.

I purchased a wetsuit from a Wellington-based Trade Me seller in excellent condition for a good price.

Until I got an email from the seller saying "just wrapped wetsuit up to post and it reminded me, I cut the legs off. Still an excellent price!".

I think he threw in a :) smiley face as well. I wanted to flip him the email bird but I didn't know what the short form was.Whatever you buy, remember, you or someone who gave you the money probably worked hard for it, so don't let go of it easy.