Parker is among a crop of exciting young fighters breathing new life into the heavyweight division which struggled to generate interest under the reign of brothers Vitali and Wladimir Klitschko.
While Parker is well known in New Zealand and is climbing his way up the rankings, he has yet to face a challenge, such as his looming showdown with the UK's Anthony Joshua, that would win him a global audience.
It's possible his opponent, Andy Ruiz Jr, might have a following in Mexico but, in my view, he does not have the profile to generate a large audience either.
It is hard to see how the event would have offered the kind of opportunities to promote New Zealand as a destination that the Government would seek.
Duco Events wanted to enter into a relationship where they would show content advertising the possibilities New Zealand had to offer.
Instead, it decided to cut its losses and go it alone, with the negative comments about the pay-per-view aspect of the broadcast, in particular, touching a nerve.
The company made the right decision. Taxpayers should not have to stump up cash to seal the deal.