The number of Northlanders immunised against flu has fluctuated over the past three years, with delivered doses peaking at almost 40,000 in one year.
Health officials are hoping to beat that number this year by sharing stories from Northland women who contracted the virus, one while pregnant and the other while working in healthcare.
Information released by the Ministry of Health showed there were 37,850 influenza vaccinations distributed in Northland in 2014, a decrease from the 38,157 distributed in 2013. However, the number of vaccinations distributed in the two most recent years were substantially higher than the 31,700 in 2012.
Northland medical officer of health Shirley Crawshaw said the Northland District Health Board (NDHB) and medical providers had worked hard to stress the importance of the influenza vaccination.
"This year we are working with a pregnant mum who got the flu while pregnant, and a nurse who also became critically ill with influenza, to promote the key messages," Dr Crawshaw said.