A man critically injured north of Kerikeri on Monday afternoon was not wearing a helmet when he fell off a motorbike and hit his head on rocks, police say.
Northland crash analyst Senior Constable Jeff Cramp said the accident was a tragic reminder to always wear a helmet while riding, ''no matter what you're doing''.
The incident occurred about 3.30pm on Te Tii Rd, a few hundred metres from Whitiora Marae, when a group of people were joyriding on a 450cc road bike.
A 22-year-old man was rounding a moderate right-hand bend when he dropped the bike and was thrown into a roadside drain where he struck his head on rocks.
That section of Te Tii Rd is sealed but it is believed the rider hit a patch of gravel on a corner.