Stirling Sports in Waipapa has been raided again, less than a month after it was last burgled.
On Monday morning, thieves smashed their way through the storefront and made off with a large amount of sports clothing, footwear and bags.
The store has been burgled 10 times and co-owner Eric Hazelden said he did not have a sense of humour about it any more.
"I'm sure anyone who has the community's interest at heart will call the police," Mr Hazelden said.
In December 2014, the store was raided early on a Saturday, with up to $5000 of clothing stolen. In May 2013, a stolen car was used in a ram-raid and twin 19-year-old brothers from Kaikohe were charged with burglary and car theft.