The South Hokianga settlement of Waimamaku has once again been transformed into a frontier town where cowboys stage main street shoot-outs and hapless travellers are held up at gunpoint.
The excitement was part of Saturday's Wild West Fest, an annual excuse to dress up (though some townsfolk insisted they weren't wearing anything out of the ordinary), compete in unusual competitions, celebrate the area's horse-riding skills, and raise money for good causes.
One of the most distinctive features of the festival, now in its 13th year, is that most of the action takes place on State Highway 12.
Campervans have to share the road with line dancers and traffic is regularly halted for gunfights and cheese-rolling races, a nod to Waimamaku's past as a cheese-making centre. Highway robbers stationed at each end of town stop traffic and extract donations from passing motorists.